Thursday, August 9, 2007

“Halo 3” Sets Preorder Sales Records, Soars Past 1 Million Milestone

Blockbuster consumer brands including 7-Eleven, Burger King Corp., Comcast, Mountain Dew and Pontiac unveil unprecedented support for the launch of this year’s biggest entertainment event.


REDMOND, Wash. — Aug. 9, 2007 — As the countdown continues for the entertainment event of the year — the launch of “Halo® 3” — the video game continues to set records and establish new precedents for an entertainment launch. Today, Microsoft Corp. announced that preorders in North America for the exclusive Xbox 360™ title have exceeded the 1 million milestone. In addition, Microsoft unveiled the first exciting details of upcoming promotions from leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast and Burger King Corp.

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